Earlier today the NLRB announced the results of the vote on whether workers at the Amazon warehouse in Bessemer, Ala., would join a union. The vote was 738 in favor to 1,798 against. It’s bad news, but it doesn’t mean workers in future Amazon campaigns won’t or can’t win. They can. The results were not surprising, however, for reasons that have more to do with the approach used in the campaign itself more than any other factor.
Workers can win unions—and workers can strike and win. It is hard as hell, but to do that requires a no shortcuts approach.